A long term relationship is key to our OEM approach. Organizations that are not purely focused on providing product on an OEM basis do not place emphasis or even consider this factor. A focus where the most important factor is considered to be a complementary successful relationship is our approach.
This relationship spans across multiple departments. What is important to the product and strategic planning group is not at the top of mind for the service and documentation group. What they're interested in is not first and foremost in the mind of marketing and sales. We strive to convey the needs, preferences, and goals of the various groups to their counterparts so the product works well for all.